Your Trusted Real Estate Partners
Sell Your Houston-area Home with Confidence
Selling a home in the Greater Houston area is a big financial and lifestyle decision. You deserve a listing team that treats your equity like it’s their own, brings clear data to every conversation, and knows how to position your property so it stands out in a crowded market.
At MKAT Group, brokered by Keller Williams Signature, we specialize in helping Houston-area sellers:
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Maximize their net proceeds
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Minimize stress and surprises
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Move on a timeline that actually works for their life
From Katy to Cypress, Fulshear, Memorial Villages, the Energy Corridor, and the Inner Loop, our team brings deep local knowledge and a proven, repeatable process to every listing.
Why Sellers Choose MKAT Group
Top listing agents in Greater Houston make their value crystal clear with numbers, credentials, and process. We do the same for you.
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Recognized Performance:
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Real Trends Top 1.5% in the U.S. (2025)
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Market Center Top 15, 2025
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KW Top Producer 2023, 2024, 2025
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Listing Specialists: We focus heavily on marketing and selling homes, not just opening doors.
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Local Insight: We live and work in the communities we serve—Katy, Fulshear, Cypress, Houston, Memorial Villages, Inner Loop, West U, Richmond, and more.
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Strategic, Not Random, Advice: We pull from current HAR / Houston MLS trends and neighborhood-level data so your pricing and timing decisions are grounded in facts, not feelings.
When you hire MKAT Group, you get a hands-on, high-communication team that treats your home sale like a business plan, not a guessing game.
Here’s how MKAT Group guides you from “thinking about selling” to “closed and celebrating”:
Step 1: Strategy Call & Goal Setting
We start with a conversation about your timing, ideal price range, and next move. We’ll also review any concerns about repairs, contingencies, or buying and selling at the same time.
Step 2: Pricing & Data-Driven Positioning
Using real-time data from HAR and the Houston MLS—recent sales, absorption rates, days on market, and competition—we map out a pricing strategy that attracts serious buyers without leaving money on the table.
Step 3: Preparation & Staging Plan
We walk the property with you (or virtually) and create a room-by-room prep list, prioritized by ROI. This can include:
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Decluttering and depersonalizing
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Light repairs and touch-ups
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Paint and curb appeal suggestions
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Professional staging or partial staging
Step 4: Professional Photography & Media
High-quality media is non-negotiable. Like other top Houston teams, we use professional photography (and video where appropriate) because buyers overwhelmingly rank photos as the most important online feature.
Step 5: Launch & Marketing Blitz
Once your home is show-ready, we coordinate a high-impact launch that may include:
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MLS listing syndication across major portals (HAR, Zillow, Realtor.com, etc.)
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Social media campaigns (Instagram, Facebook, Google Business Profile)
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Email alerts to our sphere and local agents
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Just listed postcards or neighbor invitations
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Open house strategy as appropriate for your price point and location
Step 6: Showings, Feedback & Strategy Adjustments
We manage and coordinate showings, gather real feedback from buyers and agents, and report back to you regularly. If the market speaks, we listen—and adjust strategically.
Step 7: Negotiation, Inspections & Closing
Once we receive offers, we negotiate to protect both your price and your terms. We’ll walk you through inspections, appraisal, repairs or concessions, and the paperwork—right up to closing day and key handoff.
Our Proven 7-Step Selling System
Strategic Pricing in a Shifting Houston Market
Houston is a dynamic market. Some neighborhoods move in days, others take longer. That's why we emphasize data and timing.
When we price your home, we consider:
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Recent comparable sales in your neighborhood (not just list prices)
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Active competition buyers will be touring alongside your home
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Days on market trends and seasonality in your specific area
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Condition & upgrades relative to competing listings
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Buyer demand signals (showing activity, online views, and lead flow)
Our goal is simple: position your home as the clear “best choice” in its price bracket, so you get strong activity early and negotiate from a position of strength.
In today’s digital-first real estate market, buyers make decisions in seconds—often from their phones. To win their attention and drive the right buyers to your doorstep, your home needs marketing that stops the scroll, tells a compelling story, and positions your property as the obvious choice.
At MKAT Group, we combine strategic exposure, polished presentation, and data-backed targeting to maximize your home’s visibility across Greater Houston.
What’s Included in Our Proven Home-Selling Marketing System:
Professional Photography
Bright, crisp, magazine-quality images that highlight architectural features, natural light, and lifestyle appeal—optimized for mobile viewing and online platforms.
Video & 24/7 Virtual Tours
High-impact listing videos and immersive virtual walkthroughs make your home accessible to out-of-town buyers, relocation clients, and busy locals any time of day.
AI-Optimized Listing Copy
Compelling, search-friendly listing descriptions written to emphasize what buyers value most:
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School zones
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Commute access
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Floor plan functionality
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Upgrades & improvements
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Neighborhood lifestyle and amenities
Targeted Social Media Campaigns
Customized advertising on Facebook, Instagram, Google, and YouTube—delivered to audiences most likely to purchase in your price point and location.
Maximum Online Exposure (HAR, Zillow, Realtor.com & More)
Your listing is syndicated to all major real estate platforms to capture every active buyer searching in Katy, Cypress, Fulshear, Richmond, and Greater Houston.
Agent-to-Agent Marketing
We proactively promote your home to our established network of REALTORS® to ensure it’s on the radar of buyer agents before—and while—it hits the market.
Marketing That Makes Your Home the Clear Standout
Want to understand which neighborhoods best fit your lifestyle, commute, and budget? We’ll build a custom short list for you—including pros, cons, and current numbers.
What to Expect When You List With MKAT Group
We never want you wondering, “What’s going on with my listing?”
With MKAT Group, you can expect:
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Clear timeline from listing paperwork to closing
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Pre-launch checklist so you know exactly what’s happening and when
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Regular updates (weekly or as needed) on:
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Showings and feedback
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Online activity and interest
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Market shifts or new competing listings
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Strategic recommendations if we see an opportunity to improve your position
You’ll always know where we are, what’s next, and what we recommend to keep your sale on track.
When you request your MKAT Group Home Value & Strategy Report, you’ll receive:
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A custom home valuation, not an automated “Zestimate”
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A breakdown of recent sales and trends in your immediate area
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Insight into how long homes like yours are taking to sell
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A recommended pricing and timing strategy for your goals
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Suggestions for prep and improvements that could boost your net
There’s no cost and no obligation—just clear information to help you decide your next move.
What Could Your Home Sell For in Today's Market
What's Included
We never want you wondering, “What’s going on with my listing?”
With MKAT Group, you can expect:
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Clear timeline from listing paperwork to closing
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Pre-launch checklist so you know exactly what’s happening and when
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Regular updates (weekly or as needed) on:
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Showings and feedback
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Online activity and interest
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Market shifts or new competing listings
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Strategic recommendations if we see an opportunity to improve your position
You’ll always know where we are, what’s next, and what we recommend to keep your sale on track.